September 19th 2012
YUMYUM Special T Photo Challenge
We at YUMYUM like to think of ourselves as a creative bunch, so back in August we asked our friends and customers to show us their creativity.
It was very simple…they asked us for one of our famous YUMYUM t-shirts, popped it on, struck a pose and took a photo. The more creative the photo the more votes they would achieve. The photos could be shot somewhere very local or anywhere in the world.
We just had one rule that all entries had to be wearing a YUMYUM t-shirt and it must have been a real photo.
Check out some of the fantastic entries on our Facebook page:
There is still time to register your vote for your favourite pic simply visit our Facebook page and select the best picture.
Closing Date 30th September 2012
September 19th 2012
Google AdWords Vs. Organic SEO
Google AdWords and Organic SEO are both used to promote websites on search engines, resulting in high and genuine traffic volume. However, there is quite a lot of difference between them. We have listed comparisons below to help you choose the best solution for you:
Negligible Impact on Design: With AdWords most websites don’t need changes in design. These are necessary with SEO if you want results.
Instant Traffic: AdWords can generate a lot of traffic in no time. With SEO the traffic will take time to flow and requires work.
Performance Based Pay: AdWords is a pay per click campaign, which means you only pay when you get traffic. SEO requires an upfront investment to achieve targeted traffic.
Precise Keyword Targeting: With AdWords you choose specific keywords and your advertisement appears, making it a focused campaign. With Organic SEO, you can target multiple keywords and your website will appear on SERPs (search engine result pages) accordingly.
Accurate Tracking and Adjustment: In AdWords, you get spontaneous and accurate figures, allowing you to adjust your campaigns in real time. SEO can be time consuming to adjust and the results are not immediate.
Landing Page Control: Both AdWords and SEO provide you with the flexibility to target and decide which page should come up in searches.
Region Control: AdWords let you set the regions and countries you want to target. SEO allows you to target wider areas at one go.
Buy Position: Nothing can buy you a good position. It’s a process that goes on regularly and if you stop you tend to lose what you achieved.
Cost: Effective keywords for AdWords might cost you higher than you expect. SEO will cost you on a monthly basis, but will provide you with more genuine traffic.
June 14th 2012
Introducing YUMYUM’s new website, sweet!
We are pleased to announce the launch of the new YUMYUM website. We have been busy creating new and exciting work, offering ground breaking and cutting edge marketing tools. We thought it was time to share our new work with the world.
Our ethos is always the same – to provide innovative and creative graphic design solutions, from concept to completion, whilst offering strong creative thinking in all aspects of marketing communications.
What we’re announcing today is just the beginning and we look forward to sharing lots more with you. It’s an exciting journey ahead and we hope that you will join us.
June 14th 2012
What you need to know about Cookies –
but not the choc chip kind
On 26 May the UK’s Information Commissioner’s Office (ICO) imposes an EU directive designed to protect internet users’ privacy.
The law says that sites must provide “clear and comprehensive” information about the use of cookies – small files which allow a site to recognise a visitor’s device.
It says website managers must:
- Tell people that the cookies are there
- Explain what the cookies are doing
- Obtain visitors’ consent to store a cookie on their device
The ICO says the rules cover cookies used to provide information to advertisers, count the number of unique visitors to a page and recognise when a user has returned to a site to adjust the content that is subsequently displayed.
However, it says exceptions are likely to be made if the cookie is only being used to ensure a page loads quickly by distributing the workload over several servers, or is employed to track a user as they add goods to a shopping basket.
Many sites have yet to add a feature asking for users’ consent.
95% of 55 major UK-based organisations surveyed on behalf of KPMG were still not compliant with the cookie law at the end of last month, the accountancy firm reported.
The ICO acknowledges that the vast majority of those who took part in its study had published a privacy policy – but adds that only 16% had a summary section that was “easily digestible”, and 80% did not disclose how long data about visitors was retained.
So remember you have been warned.
Cookie types
Session cookies
Files that allow a site to link the actions of a visitor during a single browser session. These might be used by an internet bank or webmail service. They are not stored long term and are considered “less privacy intrusive” than persistent cookies.
Persistent cookies
These remain on the user’s device between sessions and allow one or several sites to remember details about the visitor. They may be used by marketers to target advertising or to avoid the user having to provide a password each visit.
First and third-party cookies
A cookie is classed as being first-party if it is set by the site being visited. It might be used to study how people navigate a site.
It is classed as third-party if it is issued by a different server to that of the domain being visited. It could be used to trigger a banner advert based on the visitor’s viewing habits.